Lotus &
Hans Stationery
- Client Lotus & Hans Stationery
- Industry Stationery Manufacturing
A thoughtful approach with consistent efforts for sustainable results.
Lotus Stationery has been a huge name in the Indian stationery industry and is one of the oldest players in the market since 1947. Lotus approached us with a goal to take the brand online through an E-Commerce website and a modern designed product range.
- + E-Commerce Website Design & Development
- + Digital Marketing Strategy & Execution
- + Social Media Management
- + Creative & Content Design
Strategy & Outcome
Strategy
- Create a standard brand guideline defining colours & brand elements.
- A clean design approach using brand colours.
- Seamless E-Commerce website design.
- Highlight brand legacy & expertise in making stationery.
- Upgrade the whole feel & vibe around the brand by creating a modern & young appearance.
- Promote the low selling product range with consistent paid marketing.
- Build new dealers & distributors to support general trade.
Outcomes
- A well-established E-Commerce website with having between 50,000 to 1,00,000 unique monthly visitors.
- 250-400 leads generated each month Dealers & Distributors.
- Authentic followership & community creation on Social Media.
- Monthly reach to almost 2,00,000 to 3,50,000 people via Paid Marketing.
- High organic reach for the brand on Social Media with Monthly contests & user tagging by customers.
- Increased online & offline sales in Eastern UP, North East & Eastern regions.
- Creation of a positive online sentiment about the brand.
Being a traditional Indian business house, our relationship with the client has grown over the years, starting from Developing the website to eventually being the complete in-charge of the brand’s online & offline marketing. Being one of our oldest clients, we do not hesitate to go beyond the defined scope to deliver exceptional vibrancy in the Digital strategy for the brand.